Led Evenflo Feeding in the development of a digital-first marketing strategy that culminated in the design & implementation of a direct-to-consumer digital experience on the Shopify platform
Responsible for all product imagery, content, reviews, Shopify configuration, custom front-end development, demand planning and day-to-day management
Processed 20.5K Orders/43K Units in first 8 Months after pilot launch
Expanded Evenflo’s brand recognition by creating 70+ breast and bottle feeding videos with subject matter experts that were used in YouTube Shorts, Facebook Stories, Instagram Reels, TikTok, blogs, automated email journeys and more
Executed all content planning, editing, & publishing while mentoring junior marketers in best practices
Quadrupled daily YouTube channel views
Increased Average Percentage Viewed by 38%
Created product videos for the entire catalog that exceeded hundreds of thousands of views
Led Evenflo Company in the development of a direct-to-consumer site on Salesforce Commerce Cloud (2018)
Responsible for UI/UX customizations & wireframing & external agency management
Hand-built complex XML product catalog for 3K+ SKUs
Audited and optimized content for SEO
Developed launch campaigns and creative
Executed the initial Cyber Week plan that delievered $¼M lift, AOV ↑ 146%
“Nick is an outstanding asset, a creative with technical acumen to develop and implement solutions. His wide range of talents proved valuable in the implementation of Salesforce Commerce Cloud, PIM asset management, email marketing and social media assets. Most importantly, Nick has a great attitude, and his highly collaborative style make him a great team player.”
– Ed Sofia, Sr. Vice President - Marketing at Jacuzzi Group Worldwide
Created compelling feature/benefit imagery to support the entire product catalog
Executed best-in-class content that included video, HTML, 360° views, carousels, instruction manuals and more
Developed custom techniques to publish brand-curated product comparison charts
Implemented a syndicated review program that shared reviews across a network of websites via BazaarVoice. Increased product ratings on average by 1.6 stars.
Brought Evenflo Feeding’s brand identity system into closer alignment with other trademark license-holders while also carving out unique aspects that better aligned with international usage, previous iterations and color trends in the infant feeding space
Created optional variations that celebrated the brand’s 100 year history
Led the Salsify onboarding, training, implementation and management for two organizations
My adaptations of Salsify’s capabilities have been used in their knowledge-base documentation, featured as an exemplary success story at their conferences and pioneered features that became new unique selling propositions in their offering
Published directly to a multitude of online retail channels including Amazon Seller & Vendor Central, BazaarVoice, BuyBuyBaby, Google Manufacturer, Instacart, Kohl's, Label Insight, Nielsen Brandbank, RiteAid, Salesforce Commerce Cloud, Shopify, Target, Walmart and many custom exports
Piloted the Target.com and Facebook Advertising channels before they were generally available
Well-versed in Salsify's data and image manipulation concepts and syntax
Experienced in creating product data models that enforce consistency, accuracy & searchability
70% of business transformation efforts fail due to lack of engagement
I've designed and built a variety of gamified experiences ranging from rewards programs, iOS apps, web-based games, learning tools, gamified shopping experiences and more.